CONTENT CREATION FOR YOUR WEBSITE AND SEARCH ENGINES
This is very important! Once you have chosen your niche and put up your website you have to start creating content.
Quality Content Creation For Your Website Is Critical
Google likes to see content presented in a certain way. We call the process of preparing for the search engines “On Page SEO”. I will spend a considerable amount of time later in this book showing you the tools I use to create Search Engine Friendly content that naturally gravitates towards the top of the Search Engine Results Pages. Make sure you spend some time understanding On-Page SEO…it is one of the most important lessons you will learn about Search Engine Optimization.
Learning this lesson will make the difference in whether you rank for the search engines or not. No one knows exactly all the information about search engine algorithms and even if they did, it could change tomorrow. There are some basics things that we know about why the Search Engines find you or not.
These have to do with On-Page SEO, indexing, site maps, backlinks and several other things we will be discussing later in this book.
On Page (SEO) Search Engine Optimization For Content Creation
This is critical for content creation. You will need to learn a specific style of writing that caters naturally to the search engines and to real people as well. On Page SEO consists of properly utilizing your keyword in your content to have a density of 3% – 5%. This means your keyword occurs three to five percent of the time in your article text. Simple right? Well that depends on the keyword.
On Page SEO also involves putting your keyword in the proper Heading Tags. For proper content creation put your keyword in Heading 1, Heading 2, Heading 3, bold, and italics.
You will also want to make sure your keyword occurs in the alt text image tag in at least one picture on the page.
Search Engine Indexing
Once you publish content it can take anywhere from hours to weeks…even months for the search engines to find you on their own. Once you establish a habit of regular posting and the search engines start realizing there is always new content on your website…they will come back more often. This in itself will make you a more authoritative source of information…which will eventually reflect in an increased PR score (0 – 10) from Google. The higher your (PR) Page Rank from Google…the higher up the search engine rankings you will go.
Consistent posting of articles has it’s own rewards from the search engines. They reward consistently published quality content on your website with a boost in your SERP (Search Engines Results Placement).
Search Engine Site Maps
Site maps are an important piece of the puzzle when dealing with a constantly growing site. With WordPress CMS there are plugins that make Site Map submission to search engines totally automated. Every single time you post a new article…your site map is resubmitted to Google, Bing and Yahoo. This takes some of the legwork out of the equation…making it easier for you to concentrate on creating quality content.
Backlinks – Part Of Off-Page SEO.
We will be getting more into backlinks as we continue to explore the details of SEO. Backlinks are very important to the ranking of your website and individual pages. However they are what we would call Off-Page SEO. Suffice to say that with mastering the art of On-Page SEO and Off-Page SEO you have a nearly complete formula for success.
The most important thing to remember is that publishing consistent, quality website content will give you more results than anything else. So focus on learning how to use On-Page SEO guidelines for content creation for your website.
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