Attraction Marketers Offer Value And Expertise
Are You An Expert? What Will You Offer That Has Value?
So what do you have to offer? Are you an expert yet? If so great…if not…then perhaps you need to work with someone in the business that has acquired the knowledge you need so that you can become an expert and have something to offer.
It’s kind of a catch-22. You need to be an expert to offer something to other people, but you have to learn to be an expert first. It’s really not all that strange if you think about it. Becoming an expert at something takes time and study.
Once you have reached critical mass in your acquisition of knowledge, the next step is to put it all together in a nice understandable package which you can explain to those seeking knowledge about your subject of expertise. This will naturally occur when you have been working on building a brand and a reputation for being an expert.
Once you feel comfortable enough with your knowledge level to do things on your own, you can start sharing that knowledge with others. For Example: You can start putting together a video, a webinar or a book to share with those who are seeking information on how to become an expert and how to make money online. This product for you will be a primary example of consolidating all the time and effort you have put into learning what it takes to be successful with a website presence and Network Marketing business combined.
What you are really learning here is the power of good marketing. In order to display your knowledge, product or service you need some tools with which to build.
Here is exactly how I got loads of traffic. I spent time:
Soaking up training for offline and online marketing techniques
Building a website (WordPress (CMS)content management system)
Developing my online business presence (branding – logo – graphic design – pictures of me)
Doing keyword research within my market (Absolutely Critical first step!)
Learning about content creation, how to write articles and promote them (article marketing)
Learning how to do On-Page Search Engine Optimization (SEO) for my articles
Learning why Google and the other search engines find or do not find my page
Learning to utilize social networking tools for business
Implementing offline marketing techniques to drive traffic to my website
Set up a nice flow of information on my website to keep people on my site interested in staying on my site
Get them to my sales or squeeze page where they will sign up to learn more about what I am offering (because it’s valuable).
Get them to add their name and email to my email list. (Using an autoresponder – list builder)
Build trust with this new contact by providing them useful and helpful information while building myself as an expert in my business niche.
After they trust me enough and see that I am offering true value to them and that I have what they want, they will consider actually spending money on something I have to offer.
Apply these principles and methods to any business and you will begin to see success.
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